VIDEO: Honest Cities
One of my very favorite campaigns from last year was a social experiment conducted by Honest Tea. The brand set up unmanned beverage kiosks in 12 cities across the U.S. and asked people to leave $1 for 1 beverage in a money collecting box. There were no consequences if they did not pay, but it asked the simple question–”If no one was around to hold you accountable, how honest would you be?” To add to the fun, while the campaign was running, you could log onto Ustream and watch a live feed of the various cities and their tea kiosks. I remember huddling around my computer with a couple of colleagues cheering on people on the Ustream feed hoping they would walk up and leave a dollar.
So how honest was our beloved America?
Boston: 97%Seattle: 97%
San Francisco: 93%
Washington, DC: 91%
Los Angeles: 88%
New York: 86%
Honest Tea is donated all of the money collected, nearly $5,000, to Share Our Strength, City Year and Rails-to-Trails Conservancy. The company matched the total, bringing the total donated to $10,000.
You can read more here: http://www.honestcities.com/
(via Huffington Post)